Riyadh, Saudi Arabia – 5/10/2026

Xplere and Deportivo Alavés, the Spanish professional football club competing in LaLiga, have announced a strategic collaboration to explore new opportunities across Saudi Arabia’s growing football and sports sector.

The collaboration combines Deportivo Alavés’ football expertise, coaching methodology and player-development experience with Xplere’s capabilities across sports, technology, digital transformation, fan experience and market development in Saudi Arabia.

A key focus will be exploring the establishment of a Deportivo Alavés Football Academy in Saudi Arabia, bringing the club’s football philosophy and development methodology to young talent in the Kingdom.

Beyond the academy, both organizations will explore opportunities across talent development, sports technology, performance, fan engagement, commercial initiatives, events and knowledge exchange.

Abdu AlJabarti, Sports and Entrainment Head – Xplere, said:

“This collaboration brings together the expertise of a LaLiga club with Xplere’s capabilities in the Saudi sports market. Our ambition is to create long-term value through football development, technology

and new commercial opportunities.

Haritz Kerejeta, CEO – Deportivo Alavés, said:

“Saudi Arabia is an exciting and rapidly developing sports market. Together with Xplere, we look forward to bringing our football expertise to the Kingdom and exploring new opportunities for growth and development.”

The collaboration reflects both organizations’ commitment to building sustainable initiatives that combine football, talent, technology and experience while creating new connections between the Spanish and Saudi sports ecosystems.

Media Contact Xplere

Email: [email protected] Riyadh, Saudi Arabia